Twitter Marketing

A Twitter marketing strategy is a plan centered around creating, publishing, and distributing content for your buyer personas, audience, and followers through the social media platform.


The goal of this type of strategy is to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.

Creating a Twitter marketing strategy will require you to follow the same steps you would if you were creating any other social media marketing strategy


  1. Customize and brand your profile

  2. Create Twitter Lists

  3. Host a Twitter Chat

  4. Advertise on Twitter

  5. Drive traffic to your website

  6. Use Twitter Moments

  7. Get verified on Twitter

  8. Focus on building your follower count