We’re more connected than ever these days, and that’s a bit of bad news for the B2B marketer.
A smaller world means the never-ending lead generation process has an ever-shrinking window.
How do you find new ways to generate leads then?
Well, this may surprise you, but LinkedIn has become an effective tool for generating B2B leads that many businesses haven’t explored.
The biggest winner here is that 93% of B2B marketers feel that LinkedIn is the best place to win leads. And 64% of corporate website visits originate on LinkedIn.
That’s a lead generation magnet.
But despite those positive statistics, LinkedIn has largely flown under the radar in terms of finding B2B leads.
Why is that?
The simple answer is that unless you try, you are never going to find its real potential.