An intro video is exactly what it sounds like, a short, direct, introductory video that tells the viewer everything they need to know about your product/service and business while also setting the tone for your brand and the rest of your content.
Don’t create a video just to have a video. If your video is boring and provides no value to those watching it, what’s the point? Your video has to have a goal/purpose. What do you want to do? What are you trying to communicate?
The purpose of your video might include:
Showcasing your team's talent
Introducing your audience to your company and explaining what you do
Highlighting your product's features and showing how it works
Identifying how your product is created